Essential Accessibility Audit for Marketing Sites

Marketing teams ship campaigns fast, but an inaccessible landing page leaks conversions and risks complaints. An Essential Accessibility Audit for Marketing Sites gives you a repeatable way to catch issues before launch. If you prefer a step-by-step framework, use the Accessibility Audit Checklist for Marketing Sites to align writers, designers, and developers. We use the Essential Accessibility Audit for Marketing Sites as a preflight for every campaign and landing page.

Why the Essential Accessibility Audit for Marketing Sites matters

It reduces legal exposure, improves conversions, and saves rework. The Essential Accessibility Audit for Marketing Sites exposes blockers like unreadable contrast, missing labels, and broken focus order before ads drive traffic.

Because marketing pages are short-lived and frequently updated, a lightweight Accessibility Audit Checklist for Marketing Sites prevents “we’ll fix it later” from becoming permanent. It also builds trust with users who rely on assistive tech and rewards everyone with clearer content and simpler flows.

Scope of the Essential Accessibility Audit for Marketing Sites

The Essential Accessibility Audit for Marketing Sites covers the people, devices, and journeys your campaigns depend on. Think first visits from ads, mobile-first behavior, and low-commitment goals like newsletter signups or demo requests.

Check content types common to campaigns: hero headlines, CTAs, forms, carousels, modals, video, and PDFs. The Accessibility Audit Checklist for Marketing Sites should reflect what you actually publish, not a generic site template.

Anchor to WCAG 2.2 AA as your baseline and document any justified exceptions. See the standard at W3C WCAG. Document how the Essential Accessibility Audit for Marketing Sites maps to those success criteria so your team shares a common language.

Core checks in the Essential Accessibility Audit for Marketing Sites

Use the Essential Accessibility Audit for Marketing Sites as a short, prioritized list you can run page by page. Focus on what most affects comprehension and task completion:

Content and hierarchy: Clear H1–H3 structure, front-loaded headings, scannable copy. Descriptive link text (avoid “click here”). Alternative text that conveys purpose, not file names.
Color and contrast: Meet minimum ratios for text and UI components. Ensure focus states are visible and not color-only. Avoid text over busy imagery unless contrast is verified.
Structure and semantics: Landmarks (header, nav, main, footer), proper lists and buttons (not divs), form labels tied to inputs. Avoid empty headings and redundant landmarks.
Keyboard and focus: Every interactive element reachable and operable by keyboard. Logical tab order, skip link to main content, no focus traps in modals or off-canvas menus.
Media and motion: Captions for videos, transcripts for audio. No auto-play with sound. Offer reduced motion for parallax or animated backgrounds; avoid animation that looks like content.
Forms and errors: Clear labels and instructions, accessible placeholders, error messages tied to inputs, and inline validation that’s announced to screen readers.
Performance and resilience: Pages usable on slow connections; content readable at 200% zoom without horizontal scroll; layout doesn’t break when CSS or JavaScript hiccups.

Keep the Accessibility Audit Checklist for Marketing Sites short enough to run in under 30 minutes for a single page, with deeper checks scheduled for templates and components.

Workflow to run an Essential Accessibility Audit for Marketing Sites

Run the Essential Accessibility Audit for Marketing Sites in this order: content readiness (headings, alt, links), structure (landmarks, semantics), color/contrast, keyboard and focus, forms, then quick assistive tech spot checks (screen reader on one flow, zoom to 200%).

Use automated tools (axe, Lighthouse, WAVE) to find obvious defects, but pair them with manual checks. Use your Accessibility Audit Checklist for Marketing Sites to capture findings in an issue tracker with severity, affected users, and recommended fixes.

Assign roles: writer owns copy clarity and alt text; designer owns contrast and focus visibility; developer owns semantics and keyboard behavior; QA verifies flows. If your team lacks capacity, bring in a partner who can fold the Essential Accessibility Audit for Marketing Sites into your design-build process. See our web design services for collaboration models.

Mistakes to avoid in an Essential Accessibility Audit for Marketing Sites

Relying only on automated tools: they miss headings logic, confusing link text, and keyboard traps. The Essential Accessibility Audit for Marketing Sites must include hands-on testing.
Deferring alt text and link text: rushing content last means accessibility is skipped. Bake it into the Essential Accessibility Audit for Marketing Sites before design lock.
Ignoring keyboard and focus: if menus, sliders, or modals fail without a mouse, users get stuck. Validate this in every run of the Essential Accessibility Audit for Marketing Sites.
Brand colors without contrast: document accessible color pairs in your design system so campaign teams don’t guess. Tie them to the Essential Accessibility Audit for Marketing Sites.
Forgetting PDFs and embeds: many campaigns link to assets that are not accessible. Include those in the Essential Accessibility Audit for Marketing Sites or offer HTML alternatives.

Your Accessibility Audit Checklist for Marketing Sites should call these out explicitly, with examples and pass/fail notes, so fixes are straightforward.

Adopt the Essential Accessibility Audit for Marketing Sites as a routine preflight. When everyone uses the same Accessibility Audit Checklist for Marketing Sites, you ship faster with fewer risks and better outcomes. Start small, standardize what works, and expand the checklist to cover your most-used patterns. For more implementation notes, browse our blog for related guides.